Privacy Policy

Effective Date: October 26, 2023

Welcome to American Eagle Fashion (useaglesale.com). We are committed to protecting your privacy and ensuring you have a positive experience on our website and in your interactions with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services.

Our brand is built on delivering confidence through premium, fashion-forward apparel like our iconic AE77 Premium Denim, AE77 Premium Dresses & Jumpsuits, and relaxed fits such as Baggy Wide-Leg Jeans and Barrel Jeans. Just as we prioritize the quality and style of our products, we prioritize the security and transparency of your personal data.

1. Information We Collect

We collect information that you provide directly to us and information about your use of our website.

• Personal Identifiers: Name, email address, shipping and billing address, phone number.
• Commercial Information: Records of products purchased or considered (e.g., AE77 Premium Bottoms, Athletic Fit Jeans, Accessories & Socks).
• Payment Information: When you make a purchase, our secure payment processors (like PayPal and major card networks) collect your payment card details. We only receive confirmation of payment and the last four digits of your card for verification.
• Technical Data: Internet protocol (IP) address, browser type, operating system, referring URLs, device information, and browsing behavior on our site.
• Communications: Records of your correspondence with our customer-centric team at [email protected].

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, with a focus on delivering a seamless, global shopping experience.

• To process and fulfill your orders for items from our collections (from Ankle Jeans to Beauty & Self Care products), including shipping and customer service.
• To communicate with you about orders, products, services, and promotional offers tailored to your interests.
• To improve and personalize your experience on our website, ensuring it is as versatile as our styles.
• To prevent fraud and enhance the security of our website and services.
• To comply with legal obligations and enforce our policies.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal information. We may share your data in the following limited circumstances:

• Service Providers: With trusted third parties who perform services on our behalf, such as payment processing (PayPal, card networks), order fulfillment, shipping (e.g., for international orders), and marketing. These partners are contractually obligated to protect your data.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.
• With Your Consent: We may share information for any other purpose disclosed to you with your consent.

Note for International Customers: As we ship globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own, including the United States, where our servers are located. We ensure such transfers comply with applicable data protection laws.

4. Data Storage and Security

Your security is our priority. We implement robust technical and organizational measures to protect your personal data.

• Encryption: We use advanced SSL encryption (the same technology that secures your checkout) to protect data in transit.
• Secure Storage: Personal data is stored on secure servers with access limited to authorized personnel.
• Payment Security: We partner with world-class, trusted payment providers. Your full payment card details are never stored on our servers.
• Fraud Prevention: We employ systems to monitor and prevent fraudulent activity.
• While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet is 100% secure.

5. Your Rights and Choices

Depending on your location (such as under GDPR, CCPA/CPRA, and other global privacy laws), you may have certain rights regarding your personal information:

• Access & Portability: Request access to or a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to certain legal exceptions.
• Opt-Out: Opt-out of marketing communications by clicking the “unsubscribe” link in any email.
• Cookies: Manage your cookie preferences through your browser settings (see Section 6).
• Do Not Sell or Share: We do not sell your personal information. For other privacy requests, please contact us.

To exercise these rights, please contact us using the details in the “Contact Us” section. We will respond to your request in accordance with applicable law.

6. Cookies and Tracking Technologies

Like most global e-commerce sites, we use cookies and similar tracking technologies to enhance your browsing experience.

• What are Cookies? Small data files placed on your device that help us remember your preferences, understand how you use our site (e.g., which Premium Denim styles you view), and show you relevant ads.
• How We Use Them:
  • Essential: To enable core functionality like secure checkout and shopping cart.
  • Performance/Analytics: To understand how visitors interact with our website, helping us improve its design and product offerings.
  • Advertising: To deliver relevant advertisements about our latest Athletic Straight Jeans or Belts & Bags on other websites you visit.
• Your Control: You can control or disable cookies through your browser settings. Please note that disabling some cookies may affect the functionality of our website, such as the ability to complete a purchase.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page and updating the “Effective Date.” We encourage you to review this policy periodically.